SYSTEMS > PICO AZUL
Pico Azul
We built a bold visual identity for Pico Azul, channeling the expressive energy of 90s streetwear. The system is designed to resonate across digital platforms, blending nostalgia, local culture and playful modularity for an immersive shopping experience.
Overview
Pico Azul is a Peruvian headwear brand rooted in retro aesthetics, offering a curated collection of caps, bucket hats, bandanas, visors and much more. Inspired by vintage sportswear, music culture and vibrant colors, the brand reimagines 90s Latin American fashion.
This identity system revives era defining visuals, grids, pixel motifs, loud typography, refined through a contemporary digital interface. From web and social to packaging and content, the brand speaks to a generation that values originality, authenticity and a little throwback flair.
Services
Naming & Creative Direction
Logo Design
Visual Identity System Development
Website Design
Product Design